![]() ![]() Even for merchants who have rolled out their initial contact chip card processing solutions, new challenges such as contactless and mobile, “quick chip,” the liability shift for automated fuel dispenser, and evolving fraud attack vectors, have heaped on additional complexity to an already complex chip implementation process. Many merchants, having initially deferred implementing support for EMV chip cards, are now taking their first steps into the chip certification process. While the fraud liability shift for point of sale terminals is slowly fading in the rear view mirror and the migration to chip card processing is edging toward business as usual, implementing chip card processing still remains a significant challenge for merchants. These three letters have consumed the payments industry for over half a decade.
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